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Why are trees important?
Trees provide many benefits, both direct and indirect, in urban areas. The benefits of trees include environmental improvements, aesthetic enhancements, economic savings, and social (health and well-being) benefits. Please watch the video for an excellent explanation of all the benefits of trees.
What an Urban Forester and Arborist?

An Urban Forester (municipal arborist, city forester) works to improve the urban environment using trees and other plants, while managing associated risks and costs to the public.
An Arborist practices and studies the care of trees and other woody plants in the landscape on an individual level.
What is Canopy Coverage?
Canopy Coverage is part of a city's Urban Forestry Management Plan (UFMP), and refers to a percentage of total area covered by the canopy of trees if a picture were taken from above.
San Diego has an UFMP implemented, and San Diego's number 1 goal is to increase canopy coverage to 35% by 2035. And we were on track until we had the 2003 wildfires that dropped us into the single digits. By 2010 we were at 7%.
Since then, we have gradually increased our canopy coverage, but still have a long ways to go. As of 2017 we were at 17%. One of the biggest obstacles Urban Foresters have to deal with is that they can only maintain public trees; park trees, street trees, etc.
How can WE help?
That’s where we come in. We are a family of Arborist, with an understanding of Urban Forestry. By keeping up to date with what the city is trying to accomplish, educating ourselves as well as the public, we consider ourselves mediators for the Urban Forester.
It is our duty to apply these principles into our work and help reach our cities goals by helping homeowners,

     -maintain current trees healthy
     -replace trees that need to be removed
     -tree recomendation (right tree, right place)
     -choosing healthy nursery stock
     -planting trees correctly 

"Someone is sitting in the shade today because someone planted a tree a long time ago".

                                                                                                                        -Warren Buffett